THE HEART OF SWEETS & SNACKS IN THE MENA REGION

MENA's Biggest
SWEETS & SNACKS
Trade Event

MENA'S LEADING CONFECTIONERY & SNACKS TRADE SHOW

ISM Middle East is the ultimate nexus where groundbreaking products meet transformative insights. This year, we’re setting a new benchmark with an expanded exhibition space designed to reflect the surging global demand, drawing in international trade associations and premier pavilions.

At ISM Middle East 2025, discover a dynamic showcase featuring over 500 elite exhibitors. Experience an unrivaled display spanning revolutionary Chocolate products, exquisite Confectionery, innovative Snack Foods, indulgent Ice Cream & Desserts, artfully crafted Cake & Biscuits, and timeless Traditional Sweets. This is more than an exhibition; it’s a launchpad for strategic partnerships and game-changing business opportunities.

Mark your calendars from 15 – 17 September 2025 at Dubai World Trade Centre.

550+
Exhibitors Presented in 2024 Edition
50+
Countries presented in 2024 Edition
50,000+
Innovative Brands Showcased in Past Edition
120+
Trending Topics Discussed

THE GAME-CHANGING TRENDS TAKING OVER THE INDUSTRY

 

Mindful Morsels: The Rise of Functional Confectionery

Indulgence is evolving beyond taste—today’s sweets are smarter. From cognition-boosting chocolates to stress-relieving gummies, the industry is embracing functional ingredients like nootropics, adaptogens, and botanicals to cater to wellness-conscious consumers. Discover how brands are infusing intelligence into indulgence for a new era of confectionery.

 

Beyond Taste: The Art of Multi-Sensory Products

Modern consumers don’t just eat sweets and snack—they experience them. Whether it’s the fizz of popping candies, the crunch of layered textures, or the mesmerizing shimmer of crystal-clear confections and snacks, the market is shifting towards immersive, interactive treats that engage all the senses. Step into the future of hyper-sensory indulgence.

 

Tailor-Made Treats: The Age of AI and Customization

No more one-size-fits-all indulgence—personalization is the new standard. Thanks to AI-driven insights and 3D-printing technology, confectionery and snack brands are crafting customizable treats tailored to individual flavour preferences, dietary needs, and even wellness goals. See how the industry is delivering made-for-you magic.

 

Sweet Sustainability: Confectionery with a Conscience

Ethical indulgence is no longer a niche—it’s an expectation. Consumers demand sustainable sourcing, eco-friendly packaging, and full transparency from farm to final bite. From fair-trade cocoa to zero-waste innovations, discover how the industry is leading a responsible revolution while delivering on flavour.

 

The Future of Flavour: Global Trends Defining Tomorrow’s Sweets and Snacks

From bold, exotic infusions to retro-nostalgic comebacks, confectionery and snacks is constantly reinventing itself. Whether it’s spicy-sweet pairings, umami-rich chocolates, or cultural crossovers, the latest flavour innovations are rewriting the rules of indulgence. Get a taste of what’s next in global sweets and snacks.

 

Convenience and Portion Control

Busy lifestyles demand convenience, driving the popularity of single-serve packs of crackers and cookies. These convenient portions allow for easy, on-the-go snacking without the concern of overindulging. Brands are increasingly focusing on these on-the-go snacks, catering to the needs of consumers who seek quick, satisfying options that fit seamlessly into their hectic schedules.

SOURCING SIMPLIFIED:

THE BIGGEST MANUFACTURER’S HUB FOR SWEETS AND SNACKS INNOVATIONS

SOURCE FROM OVER 50,000+ GLOBAL PRODUCTS

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THE ULTIMATE INDUSTRY EVENT IS BACK

HERE’S WHAT’S IN STORE FOR YOU!

Expert Stage

Powerful Conversations. Game-Changing Strategies.

Hear from industry pioneers and thought leaders as they reveal the most critical trends and strategies shaping the confectionery industry. From sustainability and AI-driven innovation to evolving consumer demands, ISM Middle East brings you insights that will redefine the way you do business.

Over three power-packed days, immerse yourself in 120+ sessions exploring ethical sourcing, waste reduction, and next-gen eco-friendly packaging. Discover how AI is revolutionizing product development, from hyper-personalized treats to predictive flavor analytics. Stay ahead of the shift toward low-sugar, functional, and plant-based confections, where brain-boosting chocolates, stress-relief gummies, and dairy-free indulgences are reshaping consumer choices. Gain expert insights into the booming MENA market, one of the fastest-growing confectionery and snack hubs, with strategies to break in, scale up, and lead the industry.

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